Alessandra Ferretti is Assistant Editor and emerging contributor to the Media C-Suite.
The most popular music on Spotify was never really a metric. Artists are discovering the distinction between fortune and fame as Spotify’s recipe for success opens creatives’ eyes to new opportunities that might challenge the world’s number one music streaming platform. Here
The EU’s watchdog declares that video games are unfairly, and illegally, tricking gamers to spend real money on in-game merch and perks; particularly children.
Meta may seek to own the term, but another “metaverse” has out-lasted, out-paced and out-performed all others. And it’s out of this world!
While sport has become the popular buzz word among media execs and private equity investors, video gaming competitions have quietly attracted millions of players and fans, plus seriously competitive sponsorship and advertising dollars.