Creative Entrepreneurs: A US$3 Trillion Industry’s Hidden Value Base

The creator economy is just the tip of the iceberg as indie filmmakers, songwriters and artists of all kinds begin to generate value with their own IP as creative entrepreneurs.

Last year, the Media & Entertainment industry broke its own record for global revenues … again. 

According to PWC’s annual review of industry finances, Media & Entertainment raked in an estimated US$3.065 trillion in spending by consumer audiences, who pay for access to content, and spending by advertisers who pay for access to those consumer audiences. 

Content is the industry’s bread and butter, with tradition allowing those closest to distribution and delivery to...