Producers don’t need to learn to pitch to venture capital = the primary market for their product is sales agents, distributors, broadcasters/ streamers/ specialised film/ tv/ streaming finance companies, and specialised banks/ lenders. Production companies, on the other hand, might well benefit from learning to pitch to venture capital, however most are much too small to attract investment – unless they can build some kind of demonstrable volume, they tend to live from production fee to production fee. Many of the more successful prod co’s are backed / co-founded by UHNWs – access to capital is crucial, but as with any business, it’s hard to come by.
