Reply To: The Nature of the Business


    Teak. The very best stories, with the most powerful messages that might move the most people for the better still have to be heard to have any influence.

    Is it that quantitative measurements are indicative of quality? This is a business, after all. Art is great, for its own sake, but most of us have to pay rent.

    By most of us, I include those of us on the investor side. We are in constant search for quality. That is what makes value creation more likely.

    Value creation is what allows the message to resonate. So, it might make sense for creators to take a more active role in the business of story telling. That, in turn, would give creatives more opportunity to exercise that awesome power.