Creative Value
The source and structure of value creation within the Media & Entertainment industry.
Creative Value refers to the full spectrum of enterprise that turns ideas into commercial content. It examines the creative, technical and industrial processes that generates the content our audiences ultimately consume.
What This Pillar Covers
This pillar explores how creativity is transformed into market-ready commercial content and the evolving structures, practices and technologies that shape that transformation. It considers the creative and industrial ecosystems that define the upstream value chain, and reflects how changes in production methods, workflows and delivery requirements influence the creation of commercial content across all media formats.
Curated Articles on Creative Value
Feature Articles
A selection of long-form pieces relevant to Creative Value.
The Insanely Lucrative Ownership of Intangible Matter
Our industry is worth trillions of dollars in annual revenue. Such treasure is made manifest by the exercise of creative imagination and its transmutation into intellectual property.
Creatives Can Beat the Studios at Their Own Game; And Should
But will they? The only obstacle is a mindset carefully cultivated by decades of corporate control that is today a mere illusion.
The Ether Empire: Investing in Merchants of the Tale
The world’s largest investors understand that a global industry generating trillions of dollars a year with the power to shape our hearts and minds is an investment opportunity like no other.
Insight Articles
A selection of shorter articles that explore upstream and midstream processes.
The Value of Great Production Crew
It can take years to polish a script to perfection. Those most responsible for setting the stage, lighting the scene and recording that perfect performance are the unseen hands that can make, or break, a picture: The Crew.
Interview: Colin Vaines, Producer
In this far-reaching 3-part interview, we explore why developing iconic movies with legendary film-makers make a career so magical.
Done Deal? Amazon’s Epic Leap into the Warhammer 40k Universe
The world’s most popular tabletop war game looks set to do battle with Henry Cavill and Amazon now marching into development of new films and TV shows. But is it a done deal?
Explore More Articles
For a complete list of articles tagged to this pillar:
→ View all articles in Creative Value
Related Pillars
Creative Value is one of four strategic domains within the Media C-Suite. The adjacent domains are:
Explore Also: Our Industry