The Business
Corporate, commercial and creative strategy within the Media & Entertainment industry.
The Business covers organisational, strategic and commercial structures that determine how companies function within Our Industry. It examines how businesses are formed, how leadership allocates resources and how decisions about structure, capability, technology and market strategy shape a company’s ability to create and retain value.
What This Pillar Covers
This pillar explores how media businesses organise their operations, define their strategic priorities and adapt to competitive and technological change. It considers the ways in which companies build and manage capabilities, form partnerships, adopt operational models and execute the commercial strategies that determine long-term viability and performance.
Curated Articles on The Business
Feature Articles
Long-form pieces examining company-building, operations and strategic execution.
Hollywood Studios’ Failure to Plan May Be Planning to Fail
The costs of competing on a level playing field might be too high for legacy Studios when technology, and creative tenacity, are finally closing the gap between artists and audiences.
The Great Production Disconnect
Global content demand is soaring, and global revenues are rising, so why do many experienced Hollywood creatives fear the future?
The Professionalisation of Investing in Film
A growing number of film-maker entrepreneurs are building professionally managed, sustainable businesses with increasing scale and valuations. Professional Investors are taking note.
Insight Articles
Short-form articles addressing leadership, organisational structure, commercial strategy and operational challenges.
The Rising Value of Syncing Music
Just how valuable is your favourite music to advertisers and film makers? The sync business is worth billions. The power to earn from it might just be priceless.
US$1+ Billion Music Media Rights Deal as Warner Bros Cashes In
The partnership with Cutting Edge Group may be one the biggest music rights deals to date as sounds from decades of revered films & TV shows echo all the way to the bank.
The AI Data License Gold Rush is On!
All irony aside, the Media & Entertainment industry has discovered a new source of royalty revenues as AI companies compete for human generated content.
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Related Pillars
Creative Value is one of four strategic domains within the Media C-Suite. The adjacent domains are:
Explore Also: Our Industry