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Professional Investors Eager to Call “Action!” on Media & Entertainment
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I’m focused on this particular paragraph of your article namely:
“What emerging media companies are offering is a new way of experiencing entertainment content. More involvement. More interaction. More experience.”
For some time, I have been actively involved in the potential of creating product/content, within the metaverse, for the metaverse and for other platforms.
I cannot think of any more fun activity and a new way of experiencing content than in the metaverse.
How and when will this come to fruition?
I think Gavin and InvestX make a good point: intellectual property rights are the foundation of the industry’s revenue streams.
Traditional distributors have a reputation as a bottleneck on content volume AND for being quite restrictive on new voices AND for treating creatives quite badly in how value is shared. Creatives simply have no choice; sign or no one sees your content.
I think what investors are looking for are companies exploiting technology to offer audiences a wider and deeper choice of content that traditional distributors are simply not offering.
Investors are looking at how the IP is being exploited; of course they are. That IP comes from creatives, not distributors.
These new companies may just tap into new, larger audiences that traditional distribution isn’t serving. That seems to be what the data is showing.
But, if creatives get a better deal with these new companies, traditional distributors are in serious trouble. That is the disruption I see coming.
Investors may want content to be wrapped somehow in tech, but the content itself remains the piece of the pie that has real value. Tech is simply the newest version of gatekeeping/ ticketing. And the investors who make the most money from content will, as in the past, be the ones who invest in owning the content itself.
I fully agree with Gavin. Also Tech allows the content to be consumed in places where this was not possible before. Tech however has not solved all problems. Anyone who regularly travels will tell you that consuming entertainment is not always as easy as thought. The dreaded ‘This video is not available in your region’ has not changed since region coded DVD’s appeared. it devalues the content as the consumer may try to access this content instead from a less than legal source. New contracts are needed throughout the industry to make sure that everyone who invests in the product gets paid and every customer can get access.