Continue Reading
This content is reserved for our Insiders of Tier 1 or above.
Register or subscribe to continue reading this article and access the full Media C-Suite analysis.

This content is reserved for our Insiders of Tier 1 or above.
Register or subscribe to continue reading this article and access the full Media C-Suite analysis.
You must be logged in to post a comment.
As a UFC fan, I must say their content is worth watching, and there’s never a night where fans are disappointed. Some people speculated that Endeavor would never recoup their $4.2 billion back if they didn’t go public; however, the UFC alone generated over $1 billion in revenue last year. Furthermore, there is a TON of short-form content on social media glorifying fighters, acquiring audiences in Brazil, Russia, the U.S., Europe, China, and the Middle East. I don’t believe they have reached a peaking point yet.
Alan. Thanks for your comment. Silver Lake, the giant Private Equity firm, agrees with you. They have now agreed to acquire all outstanding shares in Endeavor and to take the company private again. Big money is firmly behind the sports-as-entertainment business model.
This is unique. I heard that taking public shares back into the private market can be VERY expensive. So I can only assume that they have long term goals.