Defining the market for M&E by the numbers.
Q: How big is the global consumer audience?
Q: How many Creative Entrepreneurs are there?
Q: How much money is spent on content production?
Q: How much money is this industry generating in revenues?
Answers to these questions are just some of the parameters by which the Media & Entertainment industry is measured.
The Consumer Audience
The audience for commercial content is limited only by the total human population with access to the internet plus the total number of distinct organisations that consume content for their own purposes.
To understand why, see What is Narrative? How Stories Form Markets.
Creative Entrepreneurs
These are the independent thinkers, writers, performers and makers that form the research & development layer of the Media & Entertainment industry. They are also a growing, self-aware and increasingly self-sufficient economic force to be reckoned with.
Discover how we define and model Creative Entrepreneurs in our Insight piece, .
What We Have So Far
We’re building this Strategic Asset as rapidly as we can with resources supported by Insider subscriptions. You can accelerate the process further with a donation to the Media C-Suite, or by Sponsoring one of our core sections, such as Narrative Economics, Knowledge or any of our strategic Intelligence Assets.
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Content Production
The upstream source of product for media channels and consumer audiences everywhere.
How we define, source data and model content production within and across M&E will be published in an Insights piece shortly.
Capital Performance
The ultimate measure of standing for global industry league tables and key attraction to investors everywhere.
How we define, source data and model capital performance within M&E will be published in an Insights piece shortly. For a fuller understanding of this industry from the perspective of Narrative Economics, see, Narrative: Why Media & Entertainment is the World’s Apex Industry
We’re Not Finished Yet
We’re building this Strategic Asset as rapidly as we can with resources supported by Insider subscriptions.
You can accelerate the process further with a donation to the Media C-Suite, or by Sponsoring one of our core sections, such as Narrative Economics, Premium Knowledge or any of our Strategic Assets (including this one).
Make a Donation
Choose Your Preferred Currency & Options:
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