The fundamental instrument of human culture, economics and politics can be distilled down to one simple thing: strategy.
Professional investors provide more value than the money they invest. So, how do entrepreneurs in the creative industries find them?
The Marketplace of Ideas explains how narrative forms choice so consumers can allocate scarce currencies such as money, attention and credibility.
The theory of narrative economics describes how storytelling turns private thought into shared information and then into collective action.
If money is the metric, M&E is near the top of the league tables. But add inherent control over all narrative, and we see all other industries bow before it.
One industry will feast on the leftovers of more than US$3 trillion in annual revenues from a product literally willed into existence.