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Media C-Suite Week No. 47, Issue No. 33

19 November 2023 A Week in the Media C-Suite

A Week in the Media C-Suite

It’s Sunday, the 17th of November, 2023.

Reminding ourselves of the context in which we manoeuvre within a globally influential Media & Entertainment industry is a healthy exercise. This is particularly true when the pressures of operating within the Media C-Suite begins to weigh heavy. The calculating nature of executives, entrepreneurs and professional investors require a degree of cold observation in the face of artists often held captive within their own creative passion. We can get caught up in the argument ourselves. So much so that we can loose track of the point.

There is advantage to regaining the strategic initiative while everyone else is distracted by the argument.

Context offers support for doing just that.  Context provides insight and contrast when we need it most. So, here’s some context for the week to come.

Today, 160 years ago, several dozen politicians and several thousand American citizens assembled for the commemoration of the Battle of Gettysburg and a dedication of a new national cemetery for those who perished in arguably the bloodiest battle of the U.S. Civil War. 

To put things into perspective, there were over 50,000 casualties from both the Confederate and Union forces at the Battle of Gettysburg. Over seven thousand men were killed and more than 33,000 wounded in just three days of fighting, which halted Confederate General Robert E. Lee’s drive north. The United States endured two more years of war after this battle, and more than 220,000 casualties.  All Americans.

For Abraham Lincoln, a dedicated Republican and elected President of a divided nation, the information on hand did not lend itself to certain victory. Argument and passion were the prevailing voices of the time. The grand American experiment articulated in Thomas Jefferson’s Declaration of Independence could very well have been coming to an end. Jefferson wrote about the protection of inalienable rights in all men to life, liberty and the pursuit of happiness as being a principle upon which he and America’s Founding Fathers mutually pledged to each other their lives, their fortunes and their sacred honour.

Eighty-seven years later, Abraham Lincoln followed a two hour speech by Edward Everett with 272 words. With as much passion as anyone, he made his argument in just over two minutes. Lincoln opened by repeating the words written by Thomas Jefferson in saying the United States was a nation “conceived in liberty, and dedicated to the proposition that all men are created equal.”  He then spoke of those who fought and died at Gettysburg saying, “we here highly resolve that these dead shall not have died in vain”, before ending his speech with, “… and that government of the people, by the people and for the people, shall not perish from the earth.”

It was the viral TikTok version of 19th century motivational speeches, if ever there was one.

We’ll circle around to this at the end.

Just Catching Up?

There’s still time, don’t worry.

FOMO

Fear of missing out is a very real, rather modern psychological condition. It is not limited to teenage social media addicts. 

For entrepreneurs and professional investors who are focused on Media & Entertainment, that persistent, nagging feeling is fluctuating somewhere between AI and Web3. In both cases, the return of Hollywood’s actors to full production offers some distraction as tens of thousands of archived film finance proposals begin to circulate again. But the ever present anxiety that someone else is pressing forward with the next big thing can be overwhelming.

Breathe. Relax. It’ll all be okay.

To help, we’ve been looking at both Generative AI and Web3 for a while now.  There’s plenty of room for both entrepreneur and investor alike.  AI may take a little more time to fully bake into viable, sustainable business models. But that time is coming.  Watch that space carefully.  We are.

Web3, however, has arrived. Have a read of the opportunities already waiting for you.

Looking Forward?

It’s how we get ahead!

Just as Web3 begins to build momentum with direct to consumer distribution and decentralised finance arrangements, a massive back-log of film and television projects are now rushing into the market. Blame those writers and actors for having nothing better to do than going back to work!

One thing that changed during the pandemic and the strikes is a growing number of professional investors with an interest in this space. Now, many “introducers” will read this to mean more money to chase for investment into one-off film projects. But that may not be the case. Professional Investors do their homework.

If you want to go where the money is, you should do your homework as well.  We’ve curated a few articles to give the entrepreneur in each of us a little inspiration as that great production ground swell begins.

This next week leads into the Thanksgiving holiday in the US and opens the Christmas holiday season for much of Europe. Business seems to slow down and new connections are put on hold.  Week No. 47 starts the season for planning, really. 

Lincoln used this season to plan strategy for the continuation of the United States America at a time when democracy was little more than an experiment in North America.

We have capital, commercial and corporate strategies to implement, investment meetings to plan and global audiences to conquer. Unlike Lincoln, we have the momentum of history on our side; a growing population of global internet users with an innate desire to be informed and entertained.  We have creatives around the world at work. We have the power of modern communications to speak with anyone, anywhere at any time.

With the existential pressures of Abraham Lincoln standing at the podium at Gettysburg 160 years ago today as our context for the week, it becomes easy to see why those within the Media C-Suite have the best jobs on Earth.

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