New Jersey’s studio boom is part of a wider global contest as the UK, Canada, Australia and other countries use tax incentives to attract film and TV production projects.
A YouTuber’s 2,500-screen theatrical release without a distributor offers a clear demonstration of audience-first strategy and what true audience ownership enables for modern media creators. Who We Follow What’s Been Said In a critical LinkedIn post, Rosa Camero calls attention to a
A surge of immersive, franchise-driven entertainment is reshaping live experiences, but audience satisfaction, spiralling production costs and IP-heavy strategies raise questions about strategic direction. What’s Been Reported? The Guardian reports that experiential entertainment, long associated with escape rooms, themed parties and interactive theatre,
For media investors, brand builders and celebrity managers, Van den Berg’s post is a reminder that consumer trust can’t be manufactured by fame alone. Who We Follow What’s Been Said Venture investor Scott Van den Berg mapped 47 celebrity brand failures from
Industry leaders have warned the sector is at a breaking point with an urgent need for structural reform. Is this opportunity for investors?
Cineverse’s acquisition of Erik Bloomquist’s Self-Help is a case study in how indie films can benefit from strategic, multi-platform distribution that prioritises audience targeting over traditional models.
Bootstrapping or VC money? There's a third way that offers the best of both.
When "Studios" shift the burden of marketing onto indie producers, it begs a powerful question they may not want answered.
The prevailing trend for creatives is fanbases and communities that turn one-off content into sustainable media businesses.
Journalist Conor Faulkner reports in The Guardian on a broad question emerging from the NBA’s latest push to capitalise on its success in the US sports market by expanding into Europe.