Did the IMF Ask M&E to Align Against Russia's War on Ukraine?

The loss of a major foreign market for independent film adds to an alignment of international interests and emphasises the global value of the Media & Entertainment industry’s soft power.

Fuel hikes, increased cost of trade and transportation and the very real prospect of a global food crisis have been keeping economists, titans of industry and political leaders wide awake at night as Russia’s war in Ukraine continues. But the cultural exchange and real, human connections forged by international film and television shows imported into the widely diverse Russian-speaking content markets is another tragic, surreal loss with wide-ranging consequences beyond economics.

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1 Comment

Russia is not going to come out of this well.

But it’s interesting that the IMF recognises the power of the Media industry to influence world opinion. If that is what the article is stating. As if that is neeeded.

Also interesting that Saudi Arabia seems to have the same idea. See the article on Saudi’s investment strategy.