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Media C-Suite Week No. 33, Issue 20

MCS Issue 20 Feature Image

A Week in the Media C-Suite 

It’s Sunday, the 13th of August, 2023.

Tragedies and drama continue unfolding from a summer of intense heat and the weather it generates.  Thanks to the media side of our industry, we know more about what people all around the world are experiencing than at any other time in history.

What we could use a bit more of is the comedic relief and stories that lift spirits from the entertainment side of our industry to recharge and face a changing world.  As Hollywood continues to negotiate the important WGA and SAG-AFTRA disputes, a whole planet of creatives are hustling to fill the gap between where we are and where we want to be. 

Here’s to all those media entrepreneurs that will make a difference to us all. 

Just Catching Up?

You’re not alone.

Here’s what you might have missed last week.

Going Pro

So many media entrepreneurs ask us how to get the attention of investors.  The answer is never as simple as it should be.  The combination of founders, management, markets and models make every business unique in so many ways.  But what investors want, particularly Professional Investors, can be boiled down to standard practices and a presentation in language they understand. 

Our industry has a lot going for it.  It also has a lot of baggage when it comes to investors and the risks they take when backing media entrepreneurs.  Many have too many other choices to waste time.  Any entrepreneur that hasn’t prepared a sound investment proposal is doing just that.

So we thought we would try to help with a bit of advice on the basics in preparing for the types of investor that make a difference to entrepreneurs.  We even provide a list of Professional Investors that are actively looking for media entrepreneurs.

Up, Up and Away!

The amount of money that is out there waiting for investment is staggering.  So too are the figures behind global growth that is powering an ever changing, ever more lucrative global Media & Entertainment industry. 

The United Nations says we breached the 8.0 billion people mark in mid-November 2022 from an estimated 2.5 billion people in 1950.  We are already somewhere in the neighbourhood of 8.05 billion people today.

According to DataReportal.com, 5.19 billion people around the world were actively using the internet at the end of Q2 2023.  That’s 64.5% of the human population.  Current trends suggest that three quarters of the human population will be on-line by the end of this year, with the average internet user spending six hours and forty minutes on-line each day.  Combined, our screens will consume more than 12.5 trillion hours of human existence this year alone.

Nearly every piece of information and knowledge that most humans believe in comes from those screens through a chain of companies within the Media & Entertainment industry.  As a result, our industry is on target to generate more than US$2.5 trillion in revenues this year, according PwC. 

Those revenues are contributing to what the International Monetary Fund estimates will be a global economy valued at US$105 trillion in GDP and growing at a rate of 5.3% compared to last year.  Within that is a growing private capital sector made up of private equity firms and private family offices valued by McKenzie & Co at US$11.5 trillion in net asset value.  That’s nearly three times the market capitalisation of all publicly listed companies; combined. 

Finding these investors, engaging with them and developing capital partnerships has never been within easier reach of media entrepreneurs. 

Looking Ahead?

Aren’t we all!

Here’s a few articles to prepare you for what’s coming:

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