The Global Appeal of Foreign Content

The entertainment industry continues its remarkable transformation as content production around the world accelerates and global streaming platforms become ever-more dependent upon an evolving audience sentiment. That audience sentiment is increasingly transient and adventurous. 

The churn rate for subscribers to premium streaming services such as Netflix, Disney+ and HBOMax has risen consistently over the past several years. As the Media C-Suite has previously reported, statistical data shows that as many as 37% of consumers internationally...