Meta Versus Media

Journalists, industry analysts and investors alike seem at once enthusiastic and deeply confused by what the metaverse is supposed to be, what it actually is or what it will one day become. 

The concept of a “metaverse” and it’s potential for disruption of the Media and Entertainment industry has been on the minds of our Editorial team at The Media C-Suite from inception.  In popular usage, the term is somewhat confounding. It is both highbrow and base; technical in nature and common in concept. Its roots are firmly sci-fi yet embedded across media culture, which seems to have ceded its meaning to the “crypto” generation with an emphasis on...