The FAST and the SWIFT: Emerging Media Strategies Shaping the Future of Entertainment

Free Ad-Supported Television (FAST) and creatives like Taylor Swift are helping drive technology-enabled revenue models disrupting the Media Majors.

Until the internet, and Netflix, media companies were media companies and tech companies were not. Distribution of content required expensive, highly-sophisticated telecommunications infrastructure, complex regulatory licensing and proprietary commercial distribution networks. Only a few highly-capitalised companies could operate in that environment. Those companies have enjoyed near-monopolies in the delivery of news, information and entertainment to nearly everyone. That system enabled film studios and broadcast television networks to become some of the largest and wealthiest publicly-listed...