The Great Production Disconnect

The divide between creatives and their audience

Global content demand is soaring, and global revenues are rising, so why do many experienced Hollywood creatives fear the future? 

The exchange of artistic works for enough value to earn a living is at the very heart of the Media & Entertainment industry. Creatives generate content. Audiences pay. Populations grow. Demographics evolve. Technology advances.

For the casual observer, Hollywood as an industry may seem to be ticking along nicely. 

According to industry analysts, revenues from paying audiences are breaking historic records on an annual basis. So too are the number of consumers seeking access...

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3 Comments

  1. This article barely touches the surface.

    The “studio distribution system” that got set up after the Paramount Decrees places the Studios between audiences and creatives. That is the disconnect, obviously. Creatives are desperately cut off from the revenues that paying audiences pour into entertainment.

    We see pitch decks from creatives asking for millions for a feature film that should cost half and require a fraction of the ask. Pointless if distributors are the final decision-makers on whether or not any money results. Why can’t these same creatives put the same amount of energy into a business plan for a FAST channel that serves all of the indie films sitting unseen? That is what we would like to see much more of.

  2. Ok. Long, but I get it. As investors, our office is definitely looking for what comes next as Big Media looses the plot. Technology does level the playing field and we can’t wait for senior execs from Disney and Netflix to quit and set up something much better.

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