Entertainment Targeted by Sovereign Wealth

Saudi’s New Investment Strategy in Media & Entertainment

Saudi Arabia’s investment activities point to a determined strategy to make use of the Media & Entertainment industry’s massive soft power.

While PIF investment activities are global, including highly influential stakes in production, distribution and streaming companies across Europe, the Middle-East and Asia, it is the U.S.A. that seems to receive most of the strategic allocation.

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3 Comments

Ok, now I am beginning to see a pattern. A number of articles on here talk about Saudi this and that. I am sceptical that there is a concerted strategy to take over Media & Entertainment like some kind of Bond villain. But, the pieces are beginning to fit together. Its a stretch, but what if its true?

With the media world still mostly reliant on existing investors in the US and Europe, the rise of new investment markets should be music to the ears of the independent film makers.