Who Will Be the Future Masters of Media?

Rupert Murdoch’s announcement last year that he will step down as Chairman of News Corp and Fox Corporation re-opened fresh wounds in the media-verse that continue to drive commercial strategy at the world’s largest media companies.

As the “mainstream” media in the US continue to struggle with the awesome responsibility of delivering actual news to an increasingly fractured and polarised society, the global power of media to shape both public opinion and common...

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5 Comments

Thoroughly enjoyed this article; very well written. Thank you.

I re-read this article after reading The Now Literal Reality of a Virtual Age. My comments on that article lead me to think about investment in the Media & Entertainment industry in a new light. With the world’s wealthiest people being so politically active, and so technologically aware, it makes perfect sense that they will (if not already) apply capital to influence messaging to a global audience that ultimately decides elections. What better way to do that than by owning the channels of communication. Musk has demonstrated his brilliance once again.

Elon Musk seems to be on his way to that title! “Master of Media”. Will the world be better off for it?

“The manipulation of information to persuade individuals to prefer one thing over another is nothing new. In effect, propaganda is marketing.” This sentence is gold and absolutely true.